Black Friday price tracker: spot the real deals

Q: When is Black Friday 2026 in the UK?

Black Friday 2026 falls on Friday 27 November, with Cyber Monday on 30 November. Many UK retailers run deals for the whole week (and sometimes all of November), so tracking prices in advance helps you spot the genuine drops.

Q: Are Black Friday deals actually cheaper?

Often not. Consumer studies repeatedly find that many "Black Friday" prices were available for the same or less earlier in the year. The only way to know if a deal is real is to know the price history — which is exactly what a price tracker gives you.

Q: How do I track a price before Black Friday?

Add the item to a WantThis list by pasting its link, turn on price tracking, and set an alert threshold. WantThis records the price over time and notifies you when it genuinely drops — so on Black Friday you can see at a glance whether the "deal" beats the usual price.

Q: Does it work across different UK shops?

Yes. WantThis tracks prices across 30+ UK retailers, so you can watch the same kind of item at several shops on one list and buy from whoever genuinely has the best price.

The trick to saving money on Christmas shopping isn't shopping harder on Black Friday — it's knowing the price before the sale, so you can tell a genuine deal from a fake one.

In short: add the things you want to a WantThis list now, turn on price tracking, and let it record the price across UK retailers. When Black Friday (27 November 2026) arrives, you'll see at a glance whether each “deal” is genuinely the lowest price — or just a sticker that says SALE.

Why most Black Friday “deals” aren't

Every year, consumer groups check Black Friday prices and find the same thing: a large share of “deals” were available for the same price — or cheaper — at other points in the year. A price that's quietly nudged up in October and “slashed” in November isn't a saving; it just looks like one.

You can't tell the difference by looking at the sale page. You can only tell by knowing what the item actually cost over the preceding weeks. That history is the whole game.

How to be ready for Black Friday

Add your Christmas list now

Paste links to everything you're thinking of buying — gifts and treats for yourself — into a WantThis list. The earlier you start, the more price history you build before the sales.

Turn on price tracking

Enable tracking on each item and set an alert threshold (say 10%). WantThis checks prices across 30+ UK retailers and records the history, so you have a baseline to judge any “deal” against.

Let the alerts come to you

Instead of refreshing deal pages, get notified when a price genuinely drops — in the run-up to Black Friday and beyond. A real drop triggers an alert; a fake “sale” that matches the usual price doesn't.

Check the history before you buy

On the day, glance at the price history. If the Black Friday price is the lowest it's been, buy with confidence. If it's the same as last month, save your money.

Frequently asked questions

When is Black Friday 2026 in the UK?

Friday 27 November 2026, with Cyber Monday on 30 November. Many retailers run deals across the whole week, so tracking prices in advance pays off.

Are Black Friday deals actually cheaper?

Often not — studies repeatedly find many were the same or cheaper earlier in the year. Price history is the only reliable way to tell.

How do I track a price before Black Friday?

Add the item to a WantThis list, turn on tracking, and set an alert threshold. You'll get notified on genuine drops and can check the full history any time.

Does it work across different UK shops?

Yes — 30+ UK retailers, so you can watch the same item at several shops and buy from whoever genuinely has the best price.

Start tracking before the sales

Free, and the earlier you start the more price history you'll have.

Create Your Free List