How do creators earn money with WantThis?

When someone buys through a link on your list, the retailer pays an affiliate commission. Founding creators receive a revenue share of the commission their lists generate, paid monthly. It is earned on the whole list, forever — not per post.

Do I need a minimum follower count?

No. Unlike invite-only platforms, WantThis is built for UK nano and micro creators. We onboard founding creators in small batches based on niche fit, not follower count.

Which shops can I add products from?

Any UK retailer — Amazon, John Lewis, Etsy, indie shops, anywhere with a product page. Paste the link and WantThis pulls the product details and tracks the price automatically.

Founding creator cohort — now open

Turn your recommendations into a shoppable list

Your bedroom makeover. Your hospital bag. The products you buy on repeat. Build one beautiful list from any UK shop, share a single link, and earn a share of the commission — for as long as the list keeps selling.

Apply to the founding cohort

How it works

Build your list

Paste product links from any shop — your bedroom makeover, hospital bag, holiday kit, or the beauty products you rebuy. WantThis pulls titles, images and live prices automatically.

Share one link

One link in bio, one link per video. Your audience sees a beautiful shoppable list with live prices — and can copy it to their own account in a tap.

Earn on the whole list, forever

Every purchase through your list earns affiliate commission, and you get a share, paid monthly. A list keeps earning long after the post that promoted it.

How WantThis compares for UK creators

The big creator-commerce platforms weren't built for UK micro creators. We are.

Platform	Getting in	Retailers	For your audience
WantThis	Open — founding cohort	Any UK shop	Price tracking, price-drop alerts, copyable lists
LTK	Application / invite-gated	Partner brands only	Brand-deal focus, US-centric
Amazon Storefront	Influencer programme approval	Amazon only	No price tracking for followers
Link-in-bio tools	Open	Links only — no products	No prices, no tracking, no earnings

Founding creators get

Revenue share on the affiliate commission your lists generate, paid monthly — earned on the whole list, not per post.
Featured placement on /discover and a Founding Creator badge on your lists.
A direct line to the founder — you help shape what gets built next.
Price tracking your followers will thank you for — everything you recommend shows a live price, and followers can get price-drop alerts.

We onboard in small batches so every founding creator gets set up properly. Niches we love right now: gifting, parenting, weddings, home & organisation, and beauty on repeat.