The best Amazon wishlist alternative in the UK
Amazon Wishlists are great — if you only ever buy from Amazon. If you want one list that works across every UK shop, here's the alternative.
In short: the best free Amazon wishlist alternative for UK shoppers is a multi-retailer wishlist. With WantThis you add items from almost any shop by pasting a link, keep them on one list, track prices across retailers, and share with a single link — while still being able to include Amazon items too.
Why people look for an Amazon wishlist alternative
Amazon's wishlist does its job well for Amazon purchases. The limitation is in the name — it only holds things sold on Amazon. In reality, the gift someone actually wants is often from John Lewis, Argos, IKEA, ASOS, a small independent shop, or an experience that isn't a product at all. The common reasons people switch:
- They want one list that mixes items from many shops, not several separate wishlists.
- They want price-drop alerts across all those shops, not just Amazon.
- They're organising for an occasion — a birthday, wedding, or Secret Santa — and need group features.
- They want to add experiences and in-store finds, not only catalogue products.
If you genuinely only ever buy from Amazon, the built-in wishlist is fine. If not, a multi-retailer list saves the juggling.
Amazon Wishlist vs WantThis
| Feature | Amazon Wishlist | WantThis |
|---|---|---|
| Shops you can add from | Amazon only | Almost any UK retailer |
| Add by pasting a link | Amazon products | Any shop |
| Mix multiple shops on one list | No | Yes |
| Price-drop alerts | Not built in | Yes, across retailers |
| Surprise-safe reserving | Amazon items only | Across all items |
| Secret Santa & occasions | No | Yes |
| Experiences / in-store finds | No | Add manually |
| Cost | Free | Free |
Comparison reflects standard features at the time of writing. Amazon Wishlists remain a solid choice for Amazon-only shopping.
How to switch in a few minutes
- Create a free WantThis list.
- Open your Amazon wishlist, copy each product link, and paste it into WantThis — details fill in automatically.
- Add items from other shops you couldn't before — John Lewis, Argos, IKEA, anywhere.
- Turn on price tracking for anything you'd buy if it dropped.
- Share one link with friends and family.
Frequently asked questions
Is there a free alternative to the Amazon wishlist?
Yes — WantThis is free and works across UK retailers, not just one shop. Add items by pasting a link, share your list, and track prices, with no card required.
Can I still add Amazon items to WantThis?
Yes. Paste any Amazon product link and the details fill in, then add items from other shops to the same list alongside them.
Can I import my existing Amazon wishlist?
There's no bulk import, but rebuilding is quick — copy each product link from your Amazon list and paste it in. Most people are done in a few minutes, and then add items from other shops too.
Why use a multi-retailer wishlist instead of an Amazon one?
So everything you want lives on one shareable list — from any shop — with price tracking across all of them, instead of being limited to a single retailer's catalogue.
Read next
- Best wishlist apps in the UK compared — how the main options stack up
- Getting started guide — set up your first list in under a minute
- Price tracking guide — set up drop alerts across retailers
One list for every shop
Free, no card, and you can still include Amazon items.
Create Your Free Wishlist