For retailers and affiliate teams
Help people buy the gifts someone has actually asked for
WantThis is a free wishlist and gift coordination service operated by SDS-Digital-Services Ltd. People collect product links from different shops, share their list and give buyers the details needed to choose the right gift. Our researched gift guides also help visitors compare ideas before making a list or visiting a shop.
How a referral happens
1. The recipient chooses
Someone saves a product link from a retailer and adds the size, colour, quantity or other details that matter.
2. They share their list
Family and friends receive one list link. Only lists whose owners opt into public discovery appear in our public browsing pages.
3. The buyer coordinates
A gift buyer can reserve the quantity they plan to buy, helping other buyers avoid duplicates while keeping the surprise from the recipient.
4. The retailer handles the sale
The buyer follows the product link and purchases on the retailer’s site. The retailer handles payment, fulfilment, customer service and returns.
A reservation is a coordination action, not an order or proof of a sale. Affiliate eligibility and attribution are determined by the relevant programme.
Review the public experience
These pages are available without an account. Guides identify specific products, who they suit, practical limitations, sources and when prices were checked. Public list previews show gift details without reservation or purchase state.
Where products appear
User-created lists reflect the recipient’s choices. Public discovery includes lists their owners have opted to share more widely. Editorial guides compare ideas by recipient, budget and use. A featured product does not imply a commercial partnership or a retailer endorsement.
How commission works
Eligible outbound links can use an approved programme’s tracking format. Ordinary links remain useful where there is no active affiliate relationship. We distinguish clicks and wishlist activity from validated sales and do not promise conversion rates or sales volumes.
Read our affiliate disclosureDiscuss a programme fit
Contact hello@wantthis.co.uk with your programme details and restrictions on shared wishlists, user-created links or public editorial content. We can discuss the relevant referral journey and the evidence your team needs to review an application.
Performance evidence should identify its reporting period, UK share where measured, traffic sources and the difference between outbound clicks and confirmed conversions. We do not publish unsupported audience figures or share private wishlist contents as application evidence.