LTK Alternatives for UK Creators (2026)
Applied to LTK and heard nothing? You're not alone. Here's an honest look at what UK creators can actually use instead — and how each option really pays.
Creator commerce has a gatekeeping problem. The biggest platforms were built around US brand networks and established influencers, which leaves UK nano and micro creators — the people whose recommendations their audiences trust most — with surprisingly few good options. Before choosing, it helps to be honest about what each platform is actually optimised for.
LTK (formerly LikeToKnowIt)
- Getting in:
- Application-based; approval favours established, brand-deal-ready accounts
- Retailers:
- Partner brands and retailers in the LTK network
- How the money works:
- Commission on partner sales; brand collaborations for bigger accounts
The biggest player, but the hardest door for UK nano/micro creators to get through — and its brand network skews US.
ShopMy
- Getting in:
- Invite/application; strongest in beauty and fashion
- Retailers:
- Large US-centric brand network
- How the money works:
- Commission with creator-friendly rates; brand gifting marketplace
Excellent if you are a US-facing beauty or fashion creator; UK retailer coverage is the weak spot.
Amazon Storefront (Influencer Programme)
- Getting in:
- Approval based on follower count and engagement
- Retailers:
- Amazon only
- How the money works:
- Amazon Associates commission rates
Easy for your audience, but you can only recommend what Amazon sells, and rates on many categories are low.
Link-in-bio tools (Linktree etc.)
- Getting in:
- Open to everyone
- Retailers:
- Any — but they are just links
- How the money works:
- None built in; you bring your own affiliate links
Fine as a signpost, but there are no products, no prices, and nothing for your audience to actually shop.
WantThis
- Getting in:
- Open — founding creator cohort, built for UK nano/micro creators
- Retailers:
- Any UK shop: paste a product link from anywhere
- How the money works:
- Revenue share of affiliate commission your lists generate, paid monthly
Shoppable lists with live prices and price-drop alerts, from any retailer. Early-stage — which is exactly why founding creators get a real seat at the table.
Which one should you pick?
If you already have an LTK invitation and a US-heavy audience, take it. If you're a beauty creator with American followers, apply to ShopMy. But if you're a UK creator recommending products your audience can buy in UK shops — parenting kit, home organisation, wedding finds, the skincare you rebuy every month — the honest answer is that the big platforms weren't built for you.
That's the gap WantThis is built for: a shoppable list from any UK retailer, one link to share, live prices with drop alerts for your followers, and a monthly revenue share on what your lists earn. We're onboarding a founding cohort of UK creators now — no follower minimum, small batches, direct line to the founder.
Turn your recommendations into a shoppable list
Join the founding creator cohort